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Trend: No-Poo

Throughout the years, I've noticed women complaining about their shampoos. Rich in silicones, they usually cause build up and leave hair feeling oily again very quickly..!


The no-poo trend has emerged, leaving place to a more 'clean' way of cleansing hair...

Women are saying “no” to shampoo and replacing it with more natural, simpler and safer alternatives. I used exactly the same approach when I created my low poo formula: the Cleansing mask with lemon, an extra gentle haircare product for color-treated hair that works like a very light exfoliant for the scalp thanks to its formula enriched with lemon peel.

Cleansing without damaging hair has always been a key concern for me. This is why my cleansing mask with lemon is free from silicones, parabens, colorants and SLS. One of the first of its kind, this product has now become a classic. It is the perfect solution for maintaining clean and radiant hair while adopting this trend.



Out of the solutions tried and tested by women who have converted to the No-Poo movement, vinegar has become very popular

It doesn't lather but fulfills all its promises, by purifying the scalp and leaving hair shiny. I have complete faith in the virtues of vinegar as a beauty staple. This is why I have created my own range of hair finish vinegar lotions, meant to remove residues, enhance shine, soothe and offer color protection. These no-rinse formulas can also be used on your body to tone and refresh!